Detalles del Título
Detalles del Título

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Título Consumer behavior. - 6 ed.Libros / Impreso - Libros
Autor(es) Hoyer, Wayne D. (Autor)
MacInnis, Deborah (Autor)
Pieters, Rik (Autor)
Publicación Estados Unidos : Cengage Learning Editores, 2010, 2013
Descripción Física xix, 497 p. : il. col. : pasta dura ; 28 cm.
Idioma Inglés;
ISBN 9781133435211
Clasificación(es) 658.834
Materia(s) Comportamiento del consumidor; Estrategia comercial; Promoción de ventas; Psicología del consumidor;
Nota(s) CONTENIDO : Part 1: An introduction to consumer behavior -- Understanding Consumer Behavior -- Part 2: The psychological core -- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Memory, Knowledge, and Comprehension -- Attitudes Based on High Effort -- Attitudes Based on Low Effort -- Part 3: The process of making decisions -- Problem Recognition and Information Search -- Judgment and Decision Making Based on High Effort -- Judgment and Decision -- Making Based on Low Effort -- Post-Decision Processes -- Part 4: The consumer's culture -- Social Influences on Consumer Behavior -- Consumer Diversity -- Household and Social Class Influences -- Psychographics: Values, Personality, and Lifestyles -- Part 5: Consumer behavior outcomes and issues -- Innovations: Adoption, Resistance, Diffusion -- Symbolic Consumer Behavior -- Ethics, Social Responsibility, and the Consumer Society
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0541822Biblioteca San Fernando - CaliColección General - Biblioteca San Fernando658.834 H867 6ed.DisponibleGeneral